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 What is a Mystery Shopper

Sometimes referred to as Secret Shoppers, Customer Service Evaluators, or Service Evaluation Specialists, Mystery Shoppers are observant, detail-oriented individuals who provides feedback to businesses on areas such as customer service, quality, cleanliness, sales, promotion and product presentation, and government ID compliance. The idea is to provide our clients with feedback from the perspective of their customers so they can make improvements to their overall customer experience. This is done by having our Mystery Shoppers pose as regular customers, gather information, and report back on the experience using an online report with specific questions. Most evaluations are completed on-site, but some may be conducted over the phone or online, such as website analyses or online surveys. The majority of our evaluations are completed anonymously, which means a Mystery Shopper needs to be someone who is descreet and relaxed, enjoys role-playing, and can act naturally without bringing attention to themselves.

 

Sometimes referred to as Secret Shoppers, Customer Service Evaluators, or Service Evaluation Specialists, Mystery Shoppers are observant, detail-oriented individuals who provides feedback to businesses on areas such as customer service, quality, cleanliness, sales, promotion and product presentation, and government ID compliance. The idea is to provide our clients with feedback from the perspective of their customers so they can make improvements to their overall customer experience. This is done by having our Mystery Shoppers pose as regular customers, gather information, and report back on the experience using an online report with specific questions. Most evaluations are completed on-site, but some may be conducted over the phone or online, such as website analyses or online surveys. The majority of our evaluations are completed anonymously, which means a Mystery Shopper needs to be someone who is descreet and relaxed, enjoys role-playing, and can act naturally without bringing attention to themselves.